Case Study
Launched in 1998, Rogers Sporstnet has grown to become Canada's #1 sports Media
Brand, using TV, Radio, Online and Mobile to connect Canadian sports fans to
their favourite teams and athletes. The multiplatform brand consists of four
regional and three nationally-distributed Sportsnet channels, sportsnet.ca,
three regional Sportsnet radio stations, Sportsnet NOW live streaming service
and the Sportsnet app.
Sportsnet is the official NHL national multimedia rights holder in Canada, and
is also the official regional television broadcast rights holder for the
Calgary Flames, Edmonton Oilers, Toronto Maple Leafs and Vancouver Canucks.
Beyond the NHL, Sportsnet is the Canadian leader in MLB television broadcasts,
carrying 162 Toronto Blue Jays games, plus the MLB Postseason and World
Series.
Other Sportsnet properties include Toronto Raptors, NBA, Grand Slam of
Curling, Rogers Cup, CHL and the MasterCard Memorial Cup, WWE, IndyCar,
Premier League, Bundesliga and FA Cup.
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The Challenge at a Glance:
Design and Build a scalable replay platform and file transfer network for
remote and in-studio production
- Integrate with existing mobile replay systems
- Scalable replay platform that could meet the needs of any in-studio or remote production
- Replay platform with a comprehensive catalog of operator tools and assets for cutting edge presentation
- An interface and operations that was accessible to both senior and junior producers and required minimal training
The Challenge
Sportsnet delivers hundreds of hours sports programing to a variety of
platforms, presenting a number of challenges related to replay for production.
First, Sportsnet required a platform that would integrate with the existing
mobile replay systems in order to efficiently transfer files to and from
mobile units to the control room for live television studio use.
Second, Sportsnet wanted a replay platform that could dynamically scale to
meet the size of any in-studio and remote production. The studio and remote
production team needed the ability to perform multiple tasks that would help
the efficiency in the control room in an always changing and evolving
environment.
Third, viewers are accustomed to high quality sports broadcasts with engaging
replays, in-depth analysis and cutting edge highlight packs. Sportsnet needed
a replay platform capable of providing operators with the necessary tools to
execute these requirements, often in a very short turnaround time.
Finally, Sportsnet employs a large number of staff and freelance operators
with varying degrees of experience to accommodate it's ever growing live
production line-up. Sportsnet needed a replay platform with an interface that
would provide a shallow learning curve for new operators, while at the same
time provide advanced tools that would allow experienced operators to paint a
perfect story.
Technology Solution at a Glance:
Evertz' comprehensive DreamCatcher™ Production Suite
- DC-400E baseband replay platform
- DC-PLAYOUT primary clip playback solution
- Intuitive touch interface
- Integrated multi-viewer
- Intelligent content management system
- Real-time growing file transcoding for immediate access to content
- Proxy searching and editing of content